Do you need to know the genuine Southern lifestyle and valuable tips for having a homely family? Simply Southern Mom, created by Georgia mom lifestyle blogger Pam Wattenbarger and her daughter Brittany, provided readers simple tips and tricks to living the good life through their popular blog that warmed its readers throughout the South and the rest of the United States.
These two Georgians were a mother-daughter pair that grew a devoted fanbase through their homestyle cooking, traveling exploits, and living a great life-related content that was recognizable to families who wanted to experience authentic Southern hospitality and realistic tips on living.
Story Behind Simply Southern Mom

Pam Wattenbarger was a small-town blogger who lived outside Chattanooga, Tennessee, and Atlanta, Georgia, and her collaboration with her daughter, Brittany, created a blog called Simply Southern Mom. The blog established itself as one of the reliable sources of information for Southern families on the authentic Southern lifestyle.
Pam and Brittany Wattenbarger founded the business on three main pillars, including simple home-cooking recipes, travel experiences, and lifestyle content that appeals to the contemporary Southern family. They aimed for ease of consumption and credibility of the content; therefore, their content was relevant to parents and homemakers who are very busy.
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Content Definition of Simply Southern Mom
Family-Friendly Recipes and Cooking Tips

The blog was doing well at offering viable cooking solutions to families that have dietary constraints. Pam had to improvise the menu by adjusting the classic Southern dishes to various nutritional requirements of the families around the restaurant without sacrificing taste when dealing with Celiac disease, dairy allergies, and diabetes. In their repertoire, they had gluten-free and holiday desserts, and classics of comfort food. Some of the most popular recipes included gluten-free air-fried onion rings, simple homemade cream of tomato soup, and Kentucky bourbon cake.
Travel Adventures
The Wattenbargers were gaining experience on tours that allowed the families to organize great vacations. Their journeys were on a lower budget and family-friendly destinations across the Southeast region. Shared family experiences such as travel, strengthen emotional bonds and improve overall well-being.
Lifestyle Content
In addition to recipes and travelling, Simply Southern Mom also dealt with simple issues that modern families faced. There were seat features in the organization of the home, to decorate things during the seasons, and to preserve the Southern traditions in contemporary life.
The Name of The Legacy of Simply Southern Mom
Although the blog is inactive nowadays, Pam and Brittany Wattenbarger have left an imprint on the lifestyle blogging community. The followers also keep on referring to their social media on Facebook, X (formerly Twitter), and Pinterest to read their content and recipes. Their available archive site continues to remind their commitments in assisting families to accept simple tips and tricks to living the good life.
Conclusion
Simply Southern Mom was not only a lifestyle blog but also an embodiment of the nature of Southern hospitality and viable family life. The minimalist approach to microblogging life, as presented by Pam and Brittany Wattenbarger, a mom’s style of living, showcased its readers’ authentic images that exposed an appreciation for old traditions, along with solutions to new challenges. They are still emulated to this day as their descendants demand genuine guidance on how they can live meaningful and simple lives without all the glamour, hubbub, and bustle required for the Northern areas.